Born from the world of Formula 1 engineering, Factor Bikes has redefined high-performance cycling since its inception in 2007. Originally an offshoot of BF1 Systems, Factor integrated cutting-edge technology used by Ferrari, Aston Martin, and elite motorsports teams into bicycle design, setting new standards in speed and innovation.

Under the leadership of Rob Gitelis, Factor has evolved into a dominant force in cycling innovation, producing some of the fastest, most aerodynamic, and technologically advanced road, gravel, and time trial bikes. Each frame is meticulously engineered, utilizing superior carbon construction, wind tunnel testing, and race-proven expertise to deliver unmatched speed, precision, stiffness, and performance dynamics.